Solution

Marketing Training

A great strategy is useless if the team executing it can't keep up.

The Problem & Our Solution

The gap between marketing strategy and marketing results is almost always a skills gap. Teams using outdated tactics, tools they don't fully understand, or processes they inherited from someone who left. Sprinta delivers specialised, execution-focused marketing training taught by practitioners who run real campaigns, not academics who write about them.

What's Included

Programmes built around what your team actually needs to know.

Tailored Training Programmes

  • Customised curriculum based on team skills assessment
  • Strategic marketing planning and execution
  • Digital marketing, SEO, and content strategy
  • Paid media, conversion optimisation, and analytics

Hands-On, Execution-Focused

  • Case studies from real campaigns, not textbooks
  • Interactive workshops with live implementation
  • Tool-specific training across martech platforms
  • Immediately applicable skills and frameworks

Continuous Development

  • Ongoing refresher courses and curriculum updates
  • Advanced sessions on emerging platforms and tactics
  • Performance evaluation and skills benchmarking
  • Custom learning paths for individual team members

Leadership & Strategy Training

  • Marketing leadership and team management
  • Go-to-market strategy workshops
  • Budget planning and resource allocation
  • Building and scaling marketing team structure
Curriculum

What We Teach

Every topic is taught by active practitioners, people currently running campaigns and building marketing systems, not writing about them.

Digital Marketing Fundamentals

Core digital marketing principles, channel overview, and building an integrated digital strategy from the ground up.

Paid Media & Performance Marketing

Google Ads, Meta, LinkedIn, TikTok, campaign structure, audience targeting, bidding strategies, and budget management.

SEO & Organic Search

Technical SEO, keyword research, on-page optimisation, link building, and creating content that ranks and converts.

Content Strategy & Creation

Building content programmes that drive traffic, generate leads, and support every stage of the marketing funnel.

Social Media Marketing

Platform-specific strategy, community management, organic growth tactics, and social content production.

Email Marketing & Automation

Campaign strategy, list management, segmentation, A/B testing, automation workflow design, and deliverability.

Marketing Analytics & Reporting

GA4, attribution models, dashboard building, data interpretation, and communicating results to stakeholders.

CRM & Customer Data

CRM platform usage, data hygiene, segmentation, lifecycle stages, and using customer data to drive marketing decisions.

Marketing Technology & Tools

Navigating the martech landscape, tool selection, integration fundamentals, and driving adoption across teams.

Brand Strategy & Positioning

Brand fundamentals, audience definition, positioning frameworks, tone of voice, and visual identity principles.

Influencer & Partnership Marketing

Identifying and vetting creators, structuring deals, running campaigns, and measuring influencer programme performance.

eCommerce Marketing

Driving traffic, improving conversion rates, building retention programmes, and the full eCommerce marketing funnel.

B2B Marketing

Account-based marketing, demand generation, long sales cycle strategy, and aligning marketing with the sales process.

Campaign Planning & Management

Brief writing, campaign architecture, cross-channel coordination, timeline management, and post-campaign analysis.

Marketing Leadership

Managing marketing teams, stakeholder communication, budget ownership, hiring, and building a high-performance marketing culture.

Video & Multimedia Marketing

Video strategy, short-form content for social, YouTube marketing, and integrating video across the full marketing mix.

How We Work

From skill gaps identified to capability actively applied.

01

Skills Assessment

We assess your team, their current capabilities, the gaps between where they are and where your business needs them to be, and the learning formats that will actually land.

02

Curriculum Design

We build a training programme tailored to your team's specific gaps and your business context. No generic slides, no recycled content, everything is built for your situation.

03

Deliver & Embed

We run the training in formats that stick, workshops, live sessions, hands-on implementation. Then we follow up to ensure skills are being applied, not just remembered.

Why Sprinta

Why choose us for Marketing Training?

Practitioners, Not Professors

Every trainer on our team is actively running campaigns. They teach what works today, not what worked five years ago.

Execution Over Theory

Our training sessions produce outputs, campaigns, strategies, frameworks, that your team can deploy immediately after the session.

Custom & Scalable

Whether it's one specialist or an entire department, we design training programmes that fit your team's exact needs and your business context.

Execution depends on capability. Let's build your team's.

Ready to talk specifics? Schedule a call or send us an email and we'll get back to you quickly.