Practical marketing and technology thinking.
Frameworks, tactics, and opinions from the team doing the work.
How to Build a PR Strategy Without a Big Agency Budget
Earned media doesn't require a six-figure retainer. It requires consistency, a clear angle, and relationships built over time.
How to Protect Your Brand Reputation When Things Go Wrong
Brand reputation is easy to take for granted until it is at risk. Here is how to build and protect it before the crisis arrives.
PR in Q4: The Stories Journalists Actually Want Right Now
Q4 is one of the better windows for earned media. But only if you pitch the right kind of story.
How to Plan and Execute a Product Launch That Gets Coverage
Most product launches get limited media coverage because they are planned as internal milestones rather than as stories worth telling. Here is the difference in approach.
How to Pitch a Journalist Without a Press Release
Some of the best media opportunities do not have a formal announcement attached. Here is how to pitch a journalist on a story idea when there is no press release to send.
How to Build a PR Programme Without a Dedicated PR Team
Most growing businesses cannot justify a full PR team but can absolutely justify a PR programme. Here is a lean, practical approach that delivers earned media results without the overhead.
The Press Release Is Not Dead. It Is Just Misused.
The press release is one of the most maligned formats in PR. It is also still one of the most useful, when it is used correctly. Here is when it works and when it does not.
Crisis Communications: The Plan You Need Before You Need It
The worst time to build a crisis communications plan is during a crisis. Here's what a working plan contains, and the specific preparation that determines whether a brand survives a difficult moment well.
The Five Stages of PR Maturity (And Where Most Teams Are Stuck)
PR capability does not develop in a straight line. Most organisations are stuck at a specific stage of maturity, and moving past it requires understanding what the next stage actually looks like.
PR for Founders: How to Build Your Own Media Presence
The most credible spokesperson for a growing business is usually its founder. Here's how to build a genuine media presence that serves the business without becoming a full-time job.
How to Measure PR When Nobody Agrees on the Metrics
PR measurement has always been contested. AVE is discredited but still used. Reach means different things to different people. Here's a framework that actually connects PR to business outcomes.
How to Write a PR Pitch That Journalists Actually Open
Journalist inboxes are more crowded than ever, and AI-generated pitches have made the problem dramatically worse. Here's what it takes to write one that stands out.