Practical marketing and technology thinking.
Frameworks, tactics, and opinions from the team doing the work.
Recruiting for Marketing Roles: What Most Job Descriptions Get Wrong
The best marketing talent isn't scanning job boards looking for "rockstar growth hackers." Here's how to write job descriptions that attract the right people.
Training Your Marketing Team vs. Hiring: When Each Makes Sense
Every growing business faces the build-vs-buy decision on talent. Here's a practical framework for knowing when to invest in your existing team and when to bring in new blood.
Marketing Hiring: Why the Job Description Is Usually the Problem
Most marketing roles attract the wrong candidates before the process even begins. The job description is where it goes wrong.
Chronos LMS: Why Onboarding Is the Highest-ROI Training You Can Do
Most organisations underinvest in onboarding. Here is why it is the training moment with the fastest return.
Why You Keep Losing Senior Marketing Candidates to Competitors
Senior marketing talent loss at the offer stage is one of the most expensive and avoidable problems in talent acquisition. Here is what is actually driving it and how to address the root causes.
What High-Performance Marketing Teams Have That Others Do Not
The gap between high-performing and average marketing teams is rarely about budget or headcount. It is about a small number of structural and cultural differences that compound over time.
Why Training ROI Is Hard to Measure (And How to Do It Anyway)
Training ROI is genuinely difficult to quantify, which is why it often does not get measured at all. Here is a practical approach that produces defensible evidence without requiring a controlled experiment.
The Two Things Every Strong Marketing Hire Has in Common
Across roles, seniority levels, and specialisations, the marketing hires that work out consistently share two characteristics. Here is what they are and how to test for them.
Introducing Chronos LMS: Train Your Team Without the Complexity
Most LMS platforms are built for enterprise compliance training. Chronos LMS is built for the much larger group of businesses that just need a clean, manageable way to build and deliver internal training.
How to Structure a Marketing Training Programme That Actually Changes Behaviour
Most training delivers information. Effective training changes how people work. The difference is in how the programme is designed, and most marketing training programmes get this wrong.
Why Your Best Marketers Might Be Looking Elsewhere
Retention of strong marketing talent has become one of the harder people management challenges. Understanding what actually drives departure, and what prevents it, is not the same as offering more money.
Marketing Team Burnout Is a Strategy Problem, Not a Wellbeing One
When marketing teams burn out, the instinct is to look at workload and wellbeing. But the root cause is almost always strategic, too many priorities, too little focus, and systems that do not protect the team's capacity.