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Practical marketing and technology thinking.

Frameworks, tactics, and opinions from the team doing the work.

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Why Most Marketing Plans Fail Before Q2 (And How to Fix Yours)
Marketing Strategy6 min read

Why Most Marketing Plans Fail Before Q2 (And How to Fix Yours)

Most marketing plans are built to impress stakeholders, not to execute. Here's what separates plans that survive contact with reality from those that don't.

Sprinta Team · Apr 11, 2026Read more
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The Real Cost of a Bad Marketing Hire
Talent & Training6 min read

The Real Cost of a Bad Marketing Hire

A failed hire costs more than the salary you paid. It costs time, momentum, team morale, and the opportunity of the roles that do not get filled while you are managing the situation.

Jul 22, 2024Read more
When to Hire In-House and When to Use an Agency
Talent & Training6 min read

When to Hire In-House and When to Use an Agency

The in-house vs agency debate has no universal answer. But there are clear signals that point toward one or the other, and getting it right has a significant impact on both cost and capability.

Jul 10, 2024Read more
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